Five Social Media Lessons to Learn From Celebrities

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Photo courtesy of Ellen DeGeneres

What do Rihanna, Kim Kardashian, Taylor Swift, Vin Diesel and Beyoncé have in common, besides stardom of course?

They have an amazing presence on social media because A-list celebrities know that likes on Instagram and re-tweets on Twitter really do matter. Most can claim that their fame came with the help of social media. But gaining a following isn’t enough, these stars effectively and continually brand themselves and engage with their followers.

They know exactly what they are doing and have “mastered the art of online self-promotion.”

Luckily, Deepa Seetharaman, a writer for the Wall Street Journal, gave us an all-access pass to five of the social media strategies celebrities most frequently use.

  1. The best of the best celebrities on social media are well aware that every platform is different. You’ll want to make use of two or more social media sites such as Facebook, Instagram, Snapchat, Twitter, etc. but that doesn’t mean your message should be the same on each platform.

Celebrity Example: Rihanna is all about diversifying her channels. On Instagram, she posts stylish designer headshots to show a more behind-the-scenes look of her glamorous lifestyle. However, on Snapchat, she tells a completely different story. It’s a more real, down to earth story highlighting her as “Regular Rihanna” because of its raw, unedited content.

 

**Instagram photo: @badgalriri, Snapchat photo: @RihSnapchat**

Remember: No one wants to see the same post over and over again.

  1. Once you’ve made a profile on a social media site, don’t disappear.

Celebrity Example: The social media maven, Kim Kardashian West built a career and an empire because she knows that her 41.1 million Twitter followers want as much content as possible. She has a platform and isn’t afraid to post on it.

Remember: Build a relationship with social media by posting content; your followers will thank you.

  1. Not only should you post daily, but you also need to keep tabs on your followers. It’s your job to monitor your profile and engage with them by liking, commenting and sharing other posts because communication is a two way street.

Celebrity Example: In the Instagram world, Miss Taylor Swift is commonly known for commenting on her fans’ posts about, well her favorite subject, love. It goes to show you that she appreciates and acknowledges her audience.

Remember: Interact with followers or else you’re going to lose them.

  1. With social media, comes great responsibility, so don’t be overly promotional. Partake in the conversation by commenting on current events and participating in “throwback Thursday” posts. It’s fun and it boosts your credibility by being timely and trendy.

Celebrity Example: Vin Diesel does post a trailer for his new film, but he also shares pieces of his daily life as well. He uses his Facebook page to post an assortment of posts; you could say the posts are well-rounded.

Remember: It’s OK to capitalize on events, people, news and things around you because promotional posts get old.

  1. The final lesson to learn is to craft a narrative because you have the power to control what people are saying about your company or client. If controversy does arise, take action immediately.

Celebrity Example: The Queen B herself, Beyoncé is a champion at stopping bad publicity in its tracks. She took to Instagram with photos of her and her happy family after rumors spread that she was getting a divorce. #SoNotTrue

Remember: You can fix a problem directly, just be honest and upfront about it.

Don’t be afraid to get a celebrity (social media inspired) makeover, so that you can better impact your company’s and client’s social media platforms.

 

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Sony Music Receives Criticism for Inability to #FreeKesha

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Photo by Roy Rochlin and courtesy of Getty Images

Sony Music Entertainment Inc. is in full PR crisis mode and regrettably, there isn’t a whole lot the music corporation can do according an article by Polly Mosendz, a writer for Bloomberg Business.

Pop singer, Kesha Serbert filed a lawsuit in 2014 against producer Lukasz “Dr. Luke” Gottwald after he emotionally and sexually abused her. With the recent court decision that denied Kesha her release from her current contract, thousands of people are now bashing Sony for supporting rape with #SonySupportsRape.

Legally, Sony isn’t to blame. Serbert’s record contract is tied to Gottwald because she signed with him and his three record companies including Prescription Songs LLC, Kasz Money Inc., and Kemosabe Records LLC.

The cross with Sony comes into play because Sony Music owns Kemosabe Records, where Gottwald is CEO. Sony merely has a “music furnishing negotiation” with Kesha and isn’t in a position to negotiate directly with her contract. The article said, “the company couldn’t drop Sebert if it wanted to.”

Gottwald holds all the power. But, that doesn’t mean the public is holding back. A massive amount of support for the singer sparked on social media. The hashtags #FreeKesha and #IStandWithKesha trended on Twitter along with a petition with over 246,718 signatures to free her creative rights. Taylor Swift offered $250,000 for Kesha’s legal bills, while Lady Gaga spoke out to defend her story.

The social movement has caused celebrities and the public to question Sony’s ethics. The company has the ability to do the right thing and stand up for women’s rights. If they don’t, potential artists to the label could question its treatment toward clients because what kind of business would make another person work with his or her’s alleged abuser. It is flat out disturbing and heart wrenching.

Sony has the ability to change this PR nightmare into a dream. Its first step would be to support her and use social media, the platform that turned this issue public, and change the trending hashtag from #SonySupportsRape to #SonySupportsWomen.

Come on Sony, this is your chance to influence the music industry for the better.

Oh Snap(chat): There is a New Challenger

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Photo courtesy of Upshot by GVL Ltd.

It’s the morning after an awesome night out on the town and you want to upload that selfie of you and Sarah from last night. But oh wait, it’s not on your phone. Now you have to wait for Sarah to wake up and send it to you. Well, not anymore.

Thanks to the app, Upshot, there’s no more waiting for your friends to send you pictures (or you being bombarded to send 48 photos to all your friends). The app does the work for you and your friends, giving you complete access to a shared camera roll for group events.

Upshot is a private photo album that allows you to autoshare pictures and videos, which then gathers them into a live stream for you and your friends.

Developed by the team who created the app, Togethera, a family photo sharing app, CEO and co-founder of Togethera, Sokratis Papafloratos, said, “It’s a way to be in the moment, because the technology is doing the sharing for you.”

Here’s a quick guide to using the app:

  1. Create an event
  2. Invite friends
  3. Turn on autoshare- your friends too.
  4. Take pictures and videos using your phones’ camera or even save Snapchats.
  5. Pictures are posted automatically to the event
  6. View, like and comment on photos and videos.

Just FYI, you can turn off autoshare anytime, but your photos won’t be uploaded to the event stream. The uploaded photos disappear after seven days. The reason behind it is that the app creator knows that “some relationships don’t last that long.”

The app also lets you and those you invite to sync photos to Facebook events. This could benefit companies who are looking to capture photos from all attendees. The public relations team wouldn’t have to sift through hundreds of photos, but could easily pick the ones they want to use.

The concept is admirable, making it known as the “snapchat for events.” But honestly, the Snapchat and Upshot are quite different. Photos aren’t individually sent to friends in the app rather they are shared to build a digital photo album.

Entertainment PR: Expectations vs. Realities

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Photo courtesy of Pixabay

Most people when they think of entertainment public relations think of celebrities, red carpet events, and paparazzi. They think it’s about meeting fancy people and wearing fancy clothes. But there is a lot more to this highly sought-after job.

The reality is that working in the entertainment industry isn’t always so glamorous. Get ready because the world doesn’t stop revolving and neither does entertainment PR. So say hello to long hours and hard work.

Public relations professionals constantly need to stay up-to-date and it’s not any different from those in the entertainment industry. “The field of entertainment is nonstop” and you may have to work weekends for a special event or write a press release during Thanksgiving.

What tasks does an entertainment PR practitioner perform?

Responsibilities include, but are not limited to:

  • Monitor news stories about clients.
  • Call and email guests and media to invite to events.
  • Book and confirm vendors, caterers, etc.
  • Check in said guests at events.
  • Create pitches, press releases and statements.

What attributes should an entertainment PR practitioner have?

  • Be detail-oriented. Remember to double, even triple check spelling because you don’t want your client, a new up-and-coming singer, to be spelled wrong by the media who cover the story.
  • Take pride in work. Put 100 percent effort into your job, no matter if it’s addressing envelopes to setting up for a pre-party, do your best work.
  • Stay calm, cool and collected. Try your best to control the inner fangirl in you to maintain a professional behavior.

What tips should an entertainment PR practitioner know?

  • Know who’s who and what they do. Be familiar with your client, nothing is worse than when you aren’t prepared.
  • Understand budget implications. Failing to mail a package on time means more money wasted on express shipping.
  • You are never a guest at an event. You have a job and it isn’t done until your boss tells you to go home.
  • DO NOT DRINK AT AN EVENT. You will get fired.

Entertainment PR has more than meets the eye. It’s an industry full of excitement and opportunities to show off your communication skills and yes, as a bonus there will be plenty of “OMG, it’s (fill in celebrity name)” moments.

Country Music Festival Fails to Create Unique Brand

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Photo courtesy of Andrew Whalley

3 PR Tips You Can Learn From Netflix

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Photo courtesy of Helge Thomas

Netflix’s recent release of its fourth quarter earnings greatly surpassed Wall Street expectations. The company added a whopping $5.59 million total streaming members in a matter of four months. With over 70 million members in over 190 countries, it’s no wonder that Netflix is the world’s leading streaming service.Netflix offers more than 125 million hours of TV shows and movies per day, where members can watch whenever, wherever and on whatever device. The streaming service is growing, thanks to the added popularity of binge-watching, but Netflix has dealt with its fair share of bumps in the road.

Through careful examination, Netflix can provide three tips for public relations professionals.

  1. Always Be Transparent

In 2011, Netflix decided to split into two different sites, one for steaming and the other one for renting. The change caused outrage among many customers because they enjoyed both of the services provided by Netflix. Rather than being transparent about the reasons for the change and what it meant for the public, Netflix lost the trust of its customers and eventually shut down Qwikster, the DVD rental site.

Companies should remember to think about the public before implementing change because you’ll avoid backlash and help make the change easier.

2. Embrace Change

Netflix realized DVDs were not going to cut it because of the emergence of new technology. The company knew it had to stay relevant and change with the time, so it opted to add the streaming service (thank goodness it did).

The shift to the streaming market has certainly paid off and although other services like Hulu and Amazon Prime tried to compete, Netflix added more features. It began creating original content such as “Orange is the New Black”, “Breaking Bad” and “House of Cards”.

Companies should remember to stay-up-to date and follow in the footsteps of Netflix.

  1. Use Effective Damage Control

Issues will arise, no one is exempt, but knowing how to put out the fire is the real challenge.

When Netflix decided to raise its monthly membership, its stocks fell and the public once again was displeased. The company realized that it needed to focus on lost subscribers through a strategic campaign. This led Netflix to “re-recruit old customers, address consumer needs and attempt to deliver new benefits and services to make up for the price increase.” Its emphasis on previous customers rather than new ones helped the company get back on track financially.

Companies should remember to address an issue as quickly as possible, while thinking strategically about the situation at hand.

Stacey Miller, a Senior Manager of Journalist Community Engagement at Help a Reporter Out, said, “A cautionary tale can be a valuable learning tool when taken to heart.”

By following these important PR lessons and learning by example, you can help companies and clients achieve success.